A name synonymous with next-day deliveries and convenient e-commerce, Amazon had been at the forefront of Internet shopping and 48 hours door to door delivery. Amazon’s early logo has been plain and simple — a representation of its status during the 90s.

Today, all Amazon services including its highly-coveted Amazon Prime service sport the newest logo that uses the name of Amazon in small caps, except it has a few subliminal messages.

One is the notable grin that symbolises it as a bringer of happiness. The two “a’s” of amazon represent eyes, which has become a signature message that they guarantee your products. The message, while clearly shown, has been a memorable image for consumers for years.

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