Initially produced in 1961 by British artist and environmentalist Gerald Watterson, the WWF panda was originally Chi-Chi, a giant panda who just arrived into the London Zoo. Pandas during the time — even up to now — are endangered due to poachers. The WWF’s founders recognised the need for a symbol that would transcend languages, making Chi-Chi the perfect candidate with her eyes and fur.
The panda logo is efficient because the panda’s eyes are truly captivating with their black patch of fur and infant-like crawl. While the organisation’s acronym is far from visible, the panda, with notable absent lines between the ears and back, has become synonymous with the actual WWF initials it usually accompanies.