Since the print component of the Financial Times is pink, it shouldn’t be all that surprising to find that its website component comes in a different shade other than white (it is tan in this case).  The unique color gives the website a softer, more inviting look to it, which serves as a nice counterbalance to the site’s highbrow money-related content.  And while the articles and information are key to the site, their smart use of photos and images does a nice job of adding additional color to the pages as it breaks up the monotony of headlines and links.

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