The strength in this website lies in its ability to lighten the mood of a serious situation.  The bold, warmly colored image that greets you on the page puts you at ease and calms your nerves – an important tactic considering you could very well be a little on edge if you are looking to file a claim.  The website also makes it pretty easy for you to get the ball rolling on things, as there are three impossible to miss tabs on the main page that beckon you to start your claim.  One thing to note about the site:  The tabs that go into detail about their business are located on the bottom of the main page.

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