The official website of the National Basketball Association is designed to give the user the look and feel of looking at the sports section of your average newspaper.  Like most other sports leagues’ websites, the lead story on the main page does not rotate with other stories, which means the biggest news of the day will remain in the forefront of the viewer’s mind for as long as he or she remains there.  The website also highlights the league’s longstanding emphasis on spotlighting individual talent by offering plenty of easy to find stories and info on the league’s players, especially their superstars.

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