Everyone knows how vital this service is to the sustenance and preservation of human life. More importantly, British Red Cross knows you know this. Therefore, this website doesn’t hit you over the head with too many angles designed to guilt you into donating. Yes, there are requests for donations, but they are wisely interspersed throughout the main page and the rest of the website, seamlessly mixed with positive upbeat stories about the organization in action and the positive difference they are making in the world. What’s more, these stories are shared in a manner that feels modern, sleek, and fresh – not bad for an organization that dates back to 1870.